Pencil is a Creative AI Platform used by the world's best brands and agencies. It generates performance ad copy and video that's predicted to be effective, creative and on-brand.

GPT-3 allows Pencil to go beyond generating product descriptions, and begin to generate entirely new narratives around a brand or product. For example, pitching a flashlight in an ad by first establishing that working in the dark can be dangerous. This makes Pencil’s ads more compelling to potential customers, and therefore more effective for brands.

Source: https://www.trypencil.com/blog/press-release-jan2021