Coca-Cola is set to begin experimenting with artificial intelligence (AI) tools such as ChatGPT when it comes to its digital and marketing communications, according to media reports.

The beverage company said that it will be collaborating with management consultancy firm Bain & Co. to explore the use of AI tools such as Codex, DALL.E and ChatGPT. The news comes after Bain & Co. implemented OpenAI into its own operations. The company is now assisting its clients as they themselves explore and integrate this technology into their brands.

Source: https://www.marketing-interactive.com/coca-cola-to-use-chatgpt-and-ai-tools-in-its-marketing-efforts