Buzzfeed is planning to heavily lean on AI-generated content powered by OpenAI. They believe the creative process will increasingly become AI-assisted and technology-enabled. If the past 15 years of the internet have been defined by algorithmic feeds that curate and recommend content, the next 15 years will be defined by AI and data helping create, personalize, and animate the content itself.

BuzzFeed is an American Internet media, news and entertainment company with a focus on digital media and viral conten.

Source: https://www.theverge.com/2023/1/26/23572834/buzzfeed-using-ai-tools-personalize-generate-content-openai